You’ve done everything you need to do. Your website is up, it’s been through testing, and now you need to get the news out that you’re ready to rock! There are many expensive ways to advertise through pay per clicks and other methods. Article directory websites give your potential clients several benefits, and the cost is minimal (free if you write the web content yourself).
Submit Articles to Directories
Submission to directories is normally free for the first few articles. Most require a writer’s fee after about a dozen submissions (ePubster, incidentally, is free for authors). There are two main goals when submitting articles to a directory:
1. SEO and link backs to your website
2. Educating readers about your niche
Many clients I’ve had only focus on number one, and pay pennies for poorly written, keyword stuffed work that makes them look unprofessional. Keyword stuffed articles are shown in searches from users and they make the business look like a scam website. That is why number 2, educating readers and looking professional is also an important part of web content and freelance writing.
Submit Articles with Landing Page Links
When Google crawls the Internet for new content, it gathers the links that are on other sites about your website and improves your index rating based on the link backs. A well written article for an article directory has links placed within the keywords and meat of the content so Google ranks your page higher. Included in link backs are any profiles or other pages where web crawlers pick up links. This is also why many website owners decide to blog about their industry – also bringing content to readers and improving their page rank.
Good Web Content + Article Directories = More Web Traffic
If you can’t write an article, hire a ghostwriter. Ghostwriters are paid to create insightful web content that is proofread and grammatically correct. They can also submit articles to directories for you making it easy to advertise at an affordable price.